• VERY! my cellphone is the most important thing to me. I cannot imagine going one day without it, so if they make me do some crazy !@#$, I'll do it to keep my cell!
I am actually not responsive to the types of ads that are on TV to get a txt of the day or something, I think those are a scam... a HUGE scam, and only write down the numbers so that I can do it on someone else's phone as a joke.. a not so funny joke. Working for Bell and dealing mostly with mobility consumers.. I have a lot of people come in pissed off about those txt msg's and feel bad. Clearly the advertising isn't working if all it's doing is making people mad. NEW APPROACH!
Can you provide examples of mobile campaigns you have been part
of or have heard about?
• I actually couldn't think of any that rang a bell so I cheated a little and researched a couple but it had one written that I actually remember hearing, and being told. It was one for "Snakes on a Plane" Users could generated a customized voice call from Samuel L. Jackson. To set it up, they would go online to select the recipient's personal attributes from pull-down menus and submit the necessary phone numbers. As a recipient, it looks like the phone call is coming in from a friend, but when they pick it up, it's Mr. Jackson. WHABAM! This was phenomenally successful in raising movie buzz, with over 4,000,000 phone calls made during the core promotional period.
What are some interesting branded mobile applications?
• My favorite mobile applications are ones that mostly seem to do with Airplanes. I like how West Jet and Air Canada have an option to have your ticket sent right to your cell phone and how if you are un-happy with your seat you can change it 5 minutes before the flight takes off. I like that HBO is on a lot of cell phones... but I am thinking more BlackBerry right now because obviously Hasbro's Connect Four for the iPhone is my all time favorite application.
Have you incorporated mobile and devices in past projects?
• DID WE EVER! I remember the first assignment we decided to use it for too, it was for our Bluesfest Assignment in first semester of second year. Since we were going with an art theme for the event we decided to pair up with Rogers and have people take pictures of themselves on their phone and txt it to the Rogers screen so everyone could see it. We thought this put a lot of emphasis on the Rogers screen making it a good promo. I believe that we have done it soooo many more times since then but I cannot remember them all at all.
I Like Mobile Advertising. I think it is creative and interesting but most importantly effective!
No comments:
Post a Comment