IKEA FOOD

When you try to think of how to write a brand personality, you really need to think of what brand you know best. If you were best friends with a person for a number of years, you would know LOTS and LOTS about them and have no problem explaining what kind of person they were. I think it's the same with brands. Who would be your best-brand-friend. Who have you realied on for so many years that you could just describe them to a T!? 

IKEA, IKEA, IKEA. I love Ikea, and thankfully Ikea loves me too. I can tell because everywhere I go, its always around.. within a half hour of my call, I love it. 

WHO IS IKEA? 

Ikea is the kind of boy who although is a couple years younger than you, you always knew you'd be really good friends. He is artsy and what follows artsy? SHY!! He is super shy until he opens up to you a little. He looks at the ground when he talks and never takes his hair out of his eyes because he has been growing it for 4 years for that reason. You'd think he wears a lot of black because he seems kinda mysterious, but your shocked when you see him skate clothes even though you see it everyday. He never does anywork except for in artclass, you can't even distract him in that class. He sits in the back row with headphones on concentrating soo hard on his painting, drawing, sculpture, whatever it is he is doing. Somehow he passes all his classes with flying colours because he is just smart and can wing just about anything. 

He works part time at McDonalds because its his first job that he got when he was 14 and is to shy to apply at other places. He doesn't hate it, but he def doesn't love it. Once he stole a hamburger, put it in his pocket and ate it in the employee washroom. It was a one time thing and he promised he'd never do it again, but personally I think he has. Besides the point. He's the kind of worker who is so far from a good one (not even including the stealing) he is the kind that makes castles out of ketchup cups and rips up napkins and makes pictures. He works his shift and then goes home and doesn't think much more of it. He lives with both of his parents and his little sister Emily. She is very girly but they stay out of eachothers way so they get along well. Ikea get's along well with his parents as well. He doesn't ask them for money so they think he's alright too. He mostly keeps to himself whether at shcool or at home. He spendsmost of his time in his room on the computer, drawing or playing the guitar (he's not as talented in that dept. as in drawing). Ikea knows he will grow up to be something great and so do most other people. Like me, I saw it in him right from the begining.